Yahoo! Cool Thing of the Day

Here at Yahoo!, we have restaurant lists, movie lists, lists of tourist spots, Listerine™ for those hot after-work dates, you name it. If anything is listable, we want our users to list it so we can then turn those lists around for enormous profit AND provide a useful service to the rest of the Internet (good recovery, Sean!). So why not the most ubiquitous list of them all -- the shopping list? Oh, we've got those (and yes, we've mentioned them in passing in an earlier post). We've got a whole sphere full of 'em.

The basic idea of the Yahoo! Shoposphere is present you with collections of purchasable items organized under common themes. They can be personally gratifying, ie. wish lists, or more general interest -- the Best Gifts for the Bachelor, for instance, or the Missouri Tigers' Must Have Fun Gear. You can check out the lists that users ranked as most helpful or search for lists of things that appeal to you. I think that this feature hasn't gotten a lot of uptake, since it looks like most of the good lists are from around the time that we were having an internal competition for testing purposes, but hey, you can change that by trying it out. :)

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