What’s the Buzz about?
| Monday, March 17th, 2008 | --Sean |
About 800K to 1M users, it looks like. Both TechCrunch and ReadWriteWeb have reported on initial numbers from our PR folk discussing the amount of traffic shifted to external sites after the introduction of the "Buzzing Now" stories on the top page of Yahoo! (see the TechCrunch article for a sample of what it looks like), culled from the top stories that percolate up on Yahoo! Buzz. The numbers are stunning, as any internal Yahoo probably could have told you -- we're quite familiar with the "firehose" effect of a F1 featured link -- and hopefully it goes to demonstrate that this experiment is having the desired effect of putting great content, from all over the web, in front of interested users who are willing to spend the time on a click. It's still to early to tell whether the Yahoo! Buzz site itself is the correct model for aggregating the social content, but things are certainly looking up for a more open and engaging front door.