Where blogging happens
| Tuesday, June 10th, 2008 | --Sean |
A couple years ago, Yahoo! Sports started making a concerted effort to start creating its own content instead of just consuming it from the news wires. We hired a battle-tested editor-in-chief from the LA Times, snagged well-known analysts from across the country, broke into the investigative journalism business (thanks, Reggie Bush!), beefed up our video content, and in general turned into an awesome editorial destination, in my opinion. Of course, as everyone in the blagosphere is aware, all the real journalism these days is happening in blogs.
Yeah, we've got those, too.
You might not have heard of the Y! Sports blogs yet, but...well, now you have. I just mentioned them. Each sport-specific blog, featuring distinct names like Ball Don't Lie and Big League Stew, is run by a host of characters that manage their blog just like any other guy out there -- posting about what interests them, opining about the big stories of the day, chattering with their readers in the comments sections. Rod Benson has a movement. Funny photos do not go un-captioned. All of our blog luminaries are on hand for live blogs surrounding the most important games. Even though the blogs are relatively new, they have a huge array of fun, eclectic, and irreverent content and a large following of dedicated sports fans. Some of the commenters have become well recognized enough for other commenters to mock their idiosyncrasies in completely unrelated contexts. That's when you know you've made it big.
It's gotten to the point where my friend remarked that he hits up all of the new blog content before he reads the rest of the stuff on our site, and when the rest of the stuff comprises the number 1 sports site online, that's saying a lot about this whole blogging thing.